Screen and Signal

Key Metrics for Smarter Video Usage Reporting

By @screenandsignal

Video content is everywhere, but understanding how your audience actually interacts with it requires more than just a play button and a view counter. Whether you manage video for a business, a team, or a professional project, the numbers that matter most go well beyond simple totals. Good video usage reporting turns raw data into decisions: what to keep, what to cut, and where to focus your production energy. Below is a practical checklist of metrics worth watching. Each